By Linn Smith
“We all saw what was happening in the remote corners of the world: creeping pollution and deforestation.”
As I was listening to the radio this morning, I heard an interview with the founder of Patagonia sports gear and clothing. I realized that Yvon Chouinard, founder of Patagonia, is a phenomenal man! His methods of sustainability and helping Planet Earth have been consistent throughout Patagonia’s almost 50 year existence, with the company’s environmental practices ranging from discouraging people against buying new products when they can fix the old, to sending trucks around the U.S. to fix Patagonia products, thus saving them from being discarded.
As an owner of a Patagonia jacket for many years, I not only realize the hardiness of this product but I now know if the zipper breaks, Patagonia will fix it!
Yvon Chouinard developed an environmentally friendly company because, not only does he make a quality, long lasting product, he witnessed the environmental injustices when Patagonia was new and attempted to create a low carbon footprint as his company developed.
Fighting for our Environment
In an excerpt from Yvon Chouinard’s book, “Let My People Go Surfing,” he states, “We all saw what was happening in the remote corners of the world: creeping pollution and deforestation, the slow, then not so slow, disappearance of fish and wildlife. And we saw what was happening closer to home: thousand year-old Sequoias succumbing to L.A. smog, the thinning of life in tide pools and kelp beds, the rampant development of the land along the coast. What we began to read – about global warming, the cutting and burning of tropical forests, the rapid loss of groundwater and topsoil, acid rain, the ruin of rivers and creeks from silting-over dams – reinforced what we saw with our eyes and smelled with our noses during our travels. At the same time, we slowly became aware that uphill battles fought by small, dedicated groups of people to save patches of habitat could yield significant results.”
Environmental Practices of Patagonia
Following are some environmentally friendly practices of Patagonia (from http://www.patagonia.com):
* In 1986, they committed to donate 10% of profits each year to these groups. They later upped the ante to 1% of sales, or 10% of profits, whichever was greater. They have kept to that commitment every year since
* They participate in grassroots efforts to save our planet.
* They make donations to small groups that restore/save the environment.
* In 1988, they initiated their first national environmental campaign on behalf of an alternative master plan to deurbanize the Yosemite Valley. Each year since, they have undertaken a major education campaign on an environmental issue.
* They took an early position against globalization of trade when it meant compromising environmental and labor standards.
* They have argued for dam removal where silting and marginally useful dams compromise fish life.
* They have supported wildlands projects that seek to preserve ecosystems whole and create corridors for wildlife to roam.
* Every eighteen months they hold a “Tools for Activists” conference to teach marketing and publicity skills to some of the groups they work with.
* They have been using recycled-content paper for their catalogs since the mid-eighties.
* They worked with Malden Mills to develop recycled polyester for use in their fleece.
* Their distribution center in Reno, opened in 1996, has achieved a 60% reduction in energy use through solar-tracking skylights and radiant heating; they use recycled content for everything from rebar to carpet to the partitions between urinals. They retrofitted lighting systems in existing stores, and build-outs for new stores became increasingly environmentally friendly.
* They assessed the dyes they used and eliminated colors from the line that required the use of toxic metals and sulfides. Most importantly, since the early nineties, they have made environmental responsibility a key element of everyone’s job.
* They changed to organic cotton because, the “natural” fiber used in most of their sportswear proved to be by far the greatest environmental evildoer of the fibers studied. They learned that 25% of all toxic pesticides used in agriculture was (and is) used in the cultivation of cotton, that the resulting pollution of soil and water was (and is) horrific, and that evidence of damage to the health of fieldworkers is strong, though difficult to prove. Cotton was the biggest villain – and it didn’t have to be. Farmers had grown cotton organically, without pesticides, for thousands of years. Only after World War II did the chemicals originally developed as nerve gases become available for commercial use, to eliminate the need for weeding fields by hand.”
* They continue the search for more environmentally friendly fabrics. They are using more hemp, in some products in combination with recycled polyester.
* They will repair their products.
* Worn Wear is an online program that will sell your old Patagonia gear. They say, “Why extend the life of your gear? Because the best thing we can do for our planet is get more use out of stuff we already own, cutting down on consumption, repairing, sharing and recycling your gear.” During the 2017 fiscal year, they made 50,295 clothing repairs. They also have a trade-in program to swap old gear and Patagonia’s Worn Wear trailer makes stops across the U.S. to repair their products.
Patagonia products may be a bit more expensive but they hold their value in resale. So, for all of the environmentally friendly practices of this company, I want to give a “hats off” to Patagonia for caring about our environment!
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